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Are Your Guarantees Clear?
(Our guest writer today is Jay Foss. A self-described flawed human being with an adventurous spirit…currently chasing his 20 month old son, Jay spends time DJng, husbanding, producing free-lance...
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5 Steps to Make 2015 Your Best Marketing Year Ever
Would you like to make 2015 the best year ever for your company? It won’t happen by accident. It takes purposeful planning to accomplish what’s important. Today, I’m sharing suggestions based a...
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Planning Ahead for Time Off
Happy 2015! In this new year, I recommend that you plan ahead and take a little time off. Too many of us are not doing this, and it’s taking its toll. We’ve just come back from some time away to...
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3 Business Truths Courtesy of Shark Tank
I recently heard about a college professor who uses episodes from the television show Shark Tank for classroom discussions. The class is in the school’s psychology department. The premise is that one...
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“What are we trying to make happen?”
1. Ask that question to everyone in your company. 2. Ask them to answer privately. Either email, Slack, or message you their answer in 200 words or fewer. Heck, they can even write it out and slide it...
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11 Lessons We Learned This Year
Weather’s preventing Ryan, Dee, and me from being where we’re supposed to be today: Austin, Texas. Twice each year, we gather with our special-brand-of-crazy business partners to discuss what’s...
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What’s Your Cinderella?
“Always take a 12-seed over a 5.” You’re bound to hear that advice in the next couple of days if you’re filling out a bracket in an NCAA Men’s Basketball Tournament pool (for recreational purposes, of...
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“You just saved me $350,000.”
It’s not true, of course, but that’s what my client said to me on Tuesday. Truth be told, it’ll probably end up in the neighborhood of $500,000 worth of savings over the next eighteen months. Nice...
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Advertising vs. Marketing
There can be no doubt, advertising and marketing are not the same thing anymore. They are connected, to be sure, but marketing is so much more. It’s not always expensive, but always important....
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How To Convert Wrong Numbers Into Customers
How many people call your business by accident? And how many of those accidental callers become customers? That number is probably somewhere between zero and diddly-squat, right? It doesn’t have to...
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3 Essentials For Turning Strategic Planning Into Strategic Doing
Quick! Show of hands—how many of you have been working on your strategic plan for 2017? Okay… Great! Put your hands down. Quick! Show of hands—how many of you even remember where you put your strategic...
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10 Questions I’m Asking My Team To Prepare For 2017
Our annual company planning session is November 30th, but we’ve already started our prep to get the most out of our day together. I’ve sent the following ten questions to every member of our team:...
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A Brave Question For Your Employees
Whenever we’re hired by a new client, it’s non-negotiable that at least two members of our team fly, drive, bike, or trike to their market for two days to get to know them, their company, their city,...
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Bursting Your Bubble
Your team was on the bubble… CBS put cameras in the front of the room at your team’s viewing party… and you agonizingly wait… regional by regional… until the final teams are posted… and you’re not...
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“We aren’t the big brand in town, so how do we move up the charts in...
I get asked a bunch of questions about… you know… stuff. And in the early morning hours I enjoy responding (hopefully) thoughtfully and thoroughly. A couple members of my team suggested I start...
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What if you kept just the best twenty percent?
There are millions of search results for “Pareto Principle.” My favorite, written just recently by Scott Young, actually has to do with the top misapplications of the “80/20 rule.” Quickly, if you’re...
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2018 Planning Made Simple – Part 1
With fourth quarter upon us, you want to make sure you—as objectively as possible—evaluate what’s gotten you to where you are today. To do so, you’re going to ask for help from your team for three...
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The Surprising Key To Creativity
Coming from a long line of teachers, I feel very honored to be speaking today to the Coalition of Independent Education Associations. We’re doing one of my favorite types of talks—a marketing Q&A...
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The Most Valuable Secret To Hiring The Most Valuable Employees
This week, I was in Saskatchewan meeting with a new client and his team. We’re developing a two-year plan that will upset an archaic industry’s apple cart. Our client’s going to grow… and he’s going to...
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